The rise and success of the Nasir Food Group is a story of Vision, Entrepreneurship, Commitment, Cooperation and Hard Work. It all begin in 1988 when Naeem Nasir left his secure job at the National Bank of Industry and Commerce Limited and Annette Nasir gave up her hair dressing salon business and plunged into the bakery business to exploit the huge opportunities available following the reintroduction of wheat flour, the liberalisation of the foreign exchange market, and an economy averaging 7% growth. The combined turnover has moved within the space of twenty two years from zero to over US$6 million. Yet, as this profile demonstrates, the Nasirs have kept their focus firmly on food and beverages produced and offered under strict hygienic conditions, meeting the needs of a more demanding and competitive marketplace, even as they move from strength to strength. In the following pages of this Brochure, is a brief outline of the principal operations comprising the Nasir Group.



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